This is an advertising project for Avita, India, conceived, directed and designed by me. The motive of this campaign is to highlight the variety of color choices and features available in their Laptop product. The concept is simple as it relates each color and pattern variant to a specific profession and personality making the product suitable for an individual's preference. The execution explores space and time, experimenting with colors, forms, performance and camera techniques.
Title- Avita Laptop TV Commercial | Client- Avita, India | Advertising Agency- Ashplan Media, India
My Responsibility- Concept, Direction and Production Design | Size- 01:32 Min | Year- 2019
Link on youtube- https://www.youtube.com/watch?v=ZbfK8DXWrDw
Title- Avita Laptop Photography for Print and Web Advertising | Client- Avita, India | Advertising Agency- Ashplan Media, Noida, India
My Responsibility- Concept, Creative Direction and Art Direction | Size- 8 Images | Year- 2019
Title- Avita Laptop Project Storyboard and Drawing Explorations | Client- Avita, India | Advertising Agency- Ashplan Media, Noida, India