ROLE: UI/UX Designer
CLIENT: The HistoryMakers, Chicago
TIMELINE: 12 weeks, 2021
TEAM: 2 Developers, 1 Researcher, 1 UI Designer
TOOLS: Illustrator, Photoshop, Figma
The HistoryMakers is a non profit organisation that contains an archive of 148199 Stories from 2691 African- Americans collected in the form of video interviews. It was founded to address the lack of documentation and preservation of the African American historical record.
The HistoryMakers existing digital archive lack the opportunity to communicate with young community and engage them in the historical process. Our team was tasked to create a visual, interactive and playful web browser experience that will attract the interest of new audiences and encourage them to learn about African American history from The HistoryMakers database.
People of age 20-29 years of all cultures and professions.
Draw Young People
Understand users' general interests in history
Understand the use cases of The HistoryMakers archive
Understand users' frustrations with the existing archive
To learn more about the current young people’s interest in history and African American culture, I worked with the UX researcher to conduct interviews with 30 students and professionals of different races between the ages of 20-29. We used the second half of the interview to conduct usability test of the HistoryMakers existing archive to understand users' frustrations with archive's information architecture and visual interface.
In-depth interviews with usability testing
3K+ People Sorted By Last Name
More than 3000 history-makers are sorted alphabetically by their last names. Thus, many users ended up clicking the first couple of people (whose last names usually start with A) and never had the patience to click through other pages to find what they actually like.
Limited Info Displayed
Users had to click back and forth to see the biography (which is often incredibly long) in order to make sure that person was interesting enough.
From the findings of the user interviews we drafted an empathy map which helped us define users' needs and pain points.
Familiar, intimate, firsthand, personal account
Community & Family History
Overwhelming Size of Data
Hard to Find Relatable Content
Visually Dull and Disengaging
How May We?
Provide an easy starting point
Find people aligned to user's interests
Visually appealing and appropriate
Each of the team members pitched 5 ideas. We organised our 25 ideas in 3 themes that seemed abstract enough to not offend the African American community. We then created detailed designs and early prototypes to pitch them to our clients.
3D timeline (animated storyboard)
Constellation (interactive website)
3D library (unity mockups)
Data Analysis for Relatable Content
We worked worked with the HistoryMakers to derive data that would allow us to create a personalised and relatable experience for the users.
Some common data we found from all the 3000 HistoryMakers' interviews were -
Upon testing the 3 ideas with our users and the feedback from our clients we decided to merge the 3D timeline idea with the 3D library. The feedback suggested the players preferred the following from all the prototype that we tested with them.
Visuals of 3D space
Picking album & playing record
Picking answer on wheel
Early User Flow
Headshots in 3D
Look & Feel Explorations
Half way through our client decided not to host the video interviews on our experience due to paywall issues.
We had to pivot away from showing videos, focusing on presenting people and their information.
Not showcasing the videos anymore, we broke the projector down into two parts to make it distinct from a film projector.
1. Replace the videos with a rotating picture carousel which the user can click through to explore the HistoryMakers in a playful manner.
2. Replace the projector control like filters to flat stripe filters which will give easy access to data and a quick starting point.
Final Direction - Detailed View + Overview
Playful image carousel with slider filters for easy exploration.
Hover over the wireframe to see final results
Engaging data visualisation to explore content based on more personalised filter like favourites.
Hover over the wireframe to see final results
Our team used a 1-week design sprint (user tests, design iterations, client meetings). In this way, we were able to quickly identify the problem and iterate the design.
#1 Better Filter Design
BEFORE: Users can only see one option at a time so they have to click through all the options to find what they want.
AFTER: Made the filters flat so that users can see multiple options at a time.
#2 Clearer Information
BEFORE: Most users tried to click the biggest tile in the center unconsciously to see the information which was already displayed on the right side.
AFTER: Added the fade-in and fade-out effect to the biography information so that the animation can catch the user's attention better.
#3 Additional Help Button
BEFORE: Some testers didn't know how the states were categorized into these regions.
AFTER: Added a help icon that explains the region category and order convention.
Narrow Down Your Search
First, select the filters based on your interests! It helps you to narrow down from the 3000 history-makers. Feel free to try out different answers or even the filters themselves!
Choose One You Like
The carousel on the left contains all history-makers that match your answers. Simply browse through it using your mouse. And the short bio on the right side will help you make the decision.
Want To Learn More?
Just found someone you are interested in and want to learn more about? You can click LEARN MORE and go to the biography page on the
With our newly designed website, there is no bias towards the people on the first page like before. All history-makers now have an equal chance to be discovered by users. 87% of users are able to find the history-makers they like. And 75% of users expressed interest to visit the website again.
Our client is so satisfied with our final design that they decided to publish our website on the HistoryMakers official website! Let's hear our client's feedback on us!