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Ministry of Baseless Broadcasting
Content sharing mobile app


Mob - Ministry of Baseless Broadcasting is an Indian entertainment platform personalising humours content for their users.

MOB is a mobile application that creates a smooth content sharing experience for users. We focused on a user-centric design approach for this project to create a better solution. 

I collaborated with a team of 2 UX designers to develop the app from scratch to end including research, design, testing, and implementation and led the creation of user personas, lo-fidelity wireframes and high fidelity prototypes.

Role: UI/UX Designer

Time: 6 weeks

Tools: Figma, Illustrator

User Persona

I worked with the research analyst to draft the user persona by analyzing the user research data to understand the demographics of the users, pain points, and experiences with the existing content sharing platforms. 

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Lo-fi Wireframe/Sketches

Based on the user flow, I designed wireframes to help the team form an understanding of the functions and elements of the app before starting the visual design. 


Visual Design 

Visual design focuses on the aesthetics and its related materials strategically. We have tried to make the design playful, neat and clean for better experience. 

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Engaging & User Friendly Experience 

An application that makes entertainment from around the globe more accessible by providing a simple end to end experience of sharing and consuming humorous content with the least possible time and effort. 

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1. Number of posts user has watched from that day's collection

keeps the user aware of how much content they have consumed 

2. Swipe to watch next post 

swipe interaction gives user more control on their action and avoids missing any content from fast speed scrolling

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3. Curate shows from users'  uploaded content

enables users to watch quality content by filtering any fake or irrelevant content and providing a mindful selection.

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