Anjali Shah

ROLE: Interaction + Visual + Motion Design
TIMELINE: 2 Weeks in Nov 2020

TEAM: 2 3D Artists, 1 Developer

SOFTWARE: Figma, Photoshop, Illustrator, After Effects, Premiere Pro

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CHALLENGE 

For the 2020 ETC Festival held virtually, I volunteered to design a trailer for the festival that would allow the new guests to witness the glory of the past in-person festivals and how the virtual event would look like.

I decided to design something more than just a video, something interactive that would give the guests a taste of ETC. 

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OBJECTIVE

• A fun interactive video teaser that progresses frame by frame as the guest keeps scrolling.

• Showcase videos from past years in-person festivals. 

• Generate excitement for this year's virtual festival. 

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The experience was hosted on the ETC Festival Website in 2020 at http://festival.etc.cmu.edu/

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CONCEPT

The teaser is an interactive video that introduces the experience of the festival. It represents a world made of pixels. The students are working from inside a computer(depicted through poster illustration) and creating a live festival experience for the guests(depicted through videos from past year festivals). The live video transforms into the present day where the guests are queued up in the form of pixel avatars to enter the festival. 

 

The website transitions from 2D art (festival poster style) with slight animations to live video and then to pixel art. It is like an interactive video where, on scrolling down the screen, the video progresses.