Jack 'O' Lantern
A location based narrative projection mapping experience projected on a miniature graveyard set.
for Experience Design Course at ETC, CMU
Location Based Entertainment
2D Artist & Animator
Ryan Eckert - Jack's Voice Over
Jonathan Lee - Devil's Voice Over
Anjali Shah - Experience Designer
3 weeks, Feb 2021
For my Experience Design class I was I asked to design a projection mapping experience on a miniature set using the software HeavyM.
Objective of the project-
Create a projection map on a miniature graveyard set.
Tell the story of the myth behind carving pumpkins on Halloween.
Spread the joy of Halloween among kids and teens.
Created the concept, narrative and storyboard.
Established the experience goals.
Defined the demographic, installation locations and throughput of the space.
Designed the journey map, takeaways and emotional arc.
Created 2D art and animations.
Compiled all the art assets in a video using Adobe Premiere.
Projection Mapped the assets using HeavyM.
Concept and Story
Many years ago, there was an old man named Stingy Jack. ... After Stingy Jack died, the story says that he was forced to wander around in darkness because of his evil ways. In order for him to find his way in dark, Jack put a piece of coal into a carved out pumpkin to provide some light in the darkness
Piqo mini projector
Miniature set containing:
5 Grave stones
3 Dilapidated walls
Interest- Guests are curious to see what’s inside the coffin
Admiration - Guests admire the miniature set and the visuals projected
Surprise- Guests are surprised by the myth behind carving pumpkins
Joy- Guests feel the joy of Halloween
Amazement- Guests are amazed by the experience of immersive storytelling