Graphic Design
Jack 'O' Lantern
A location based narrative projection mapping experience projected on a miniature graveyard set.
Academic Project
for Experience Design Course at ETC, CMU
Domain
Location Based Entertainment
Projection Mapping
Visual Design
Role
Experience Designer
Narrative Designer
Visual Designer
2D Artist & Animator
Sound Designer
Softwares
Heavy M
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Team
Ryan Eckert - Jack's Voice Over
Jonathan Lee - Devil's Voice Over
Anjali Shah - Experience Designer
Timeline
3 weeks, Feb 2021
Project Description
For my Experience Design class I was I asked to design a projection mapping experience on a miniature set using the software HeavyM.
Objective of the project-
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Create a projection map on a miniature graveyard set.
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Tell the story of the myth behind carving pumpkins on Halloween.
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Spread the joy of Halloween among kids and teens.
My Responsibilities
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Created the concept, narrative and storyboard.
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Established the experience goals.
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Defined the demographic, installation locations and throughput of the space.
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Designed the journey map, takeaways and emotional arc.
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Created 2D art and animations.
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Compiled all the art assets in a video using Adobe Premiere.
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Projection Mapped the assets using HeavyM.
Project Video
Concept and Story
Many years ago, there was an old man named Stingy Jack. ... After Stingy Jack died, the story says that he was forced to wander around in darkness because of his evil ways. In order for him to find his way in dark, Jack put a piece of coal into a carved out pumpkin to provide some light in the darkness
Storyboard
The Setup
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Piqo mini projector
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Coffin box
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Miniature set containing:
5 Grave stones
3 Dilapidated walls
2 Statues
1 House
1 Moon
Emotional Arc
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Interest- Guests are curious to see what’s inside the coffin
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Admiration - Guests admire the miniature set and the visuals projected
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Surprise- Guests are surprised by the myth behind carving pumpkins
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Joy- Guests feel the joy of Halloween
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Amazement- Guests are amazed by the experience of immersive storytelling
Few Scenes
