Graphic Design
Advertising
TV Commercial Set
Digital Marketing Campaign
Logo
Interactive Print Advertising
Packaging
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Designed sets for over 15 TVC projects for multiple leading brands of India.
Role:
Art Direction
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This is an advertising project for Avita, India, conceived, directed and designed by me. The motive of this campaign is to highlight the variety of color choices and features available in their Laptop product. The concept is simple as it relates each color and pattern variant to a specific profession and personality making the product suitable for an individual's preference. The execution explores space and time, experimenting with colors, forms, performance and camera techniques.
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Designed and produced the TVC
Designed and produced the product photoshoot
The images and videos were featured on Avita, India website and social media, bill boards and magazine ads.
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Designed mock up for type animation for Paytm India a mobile payment app using Adobe AfterEffects
Designed logos for various companies as a freelance graphic designer.
Realizing the silence in the concern of domestic violence accepted as a tradition in my country, I was inspirited to give the subject its humanity and voice. To make my design communicate with the literate-illiterate, children and elders, I have used simple and direct imagery. I have explored different materials and techniques to bring movements in my creation which engages my viewer with my artwork joyfully, leaving behind a thought for my concern.
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Interactive Magazine Ads, Paper-Cut Puppets on Paper
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Product- Installation
Medium- Paper, Acrylic and Clock Dial
Size- 18x18 Inches
Product- Installation
Medium- Paper, Acrylic and Pendulum
Size- 18x18 Inches
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Interactive Magazine Ad, Illustration and Mirror on Paper
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Interactive Magazine Ad, Illustration and Mirror on Paper
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The idea of these interactive print ads is to highlight the natural quality of the product, building a connection with the viewer by questioning and complimenting their beauty for how they naturally are. My design tends to engage the viewer by showing them their own reflection on a question of beauty and gaining their emotional attention towards my product. Discovering materials and techniques that are cost-effective and practical for mass production was a major part of my research.
A magazine ad designed to promoted razors by Gillette by presenting its ease of application in an interactive manner. The design uses very basic imagery and glorifies the results achieved by using the product.
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Interactive Magazine Ad
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Packaging Design, Medium- Reused Plastic and Digital Print
Size- 8x11 Inches holds 0.5l og fluid
The design of this milk packaging aims to attract children and make drinking milk fun. In the age of machinery and urban cities, my creation aims to make kids feel closer to nature by drinking milk from a package shaped like a cow with a nozzle in place of the udder as if they were drinking milk straight from a cow. I thoroughly enjoyed crafting this packaging figuring out its fabrication, material, and functionality.
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